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May 1, 2012 – Dallas, Texas – The results are in! DASH FOR THE BEADS (DASH), the annual 5K Run/One-Mile Walk/Costume Contest/Family & Pet Friendly Festival, is pleased to announce a donation of $7,500 to FIDO Oak Cliff.  The donation was a result of DASH’s 3rd annual community event held on Feb. 18, 2012 in the historic Bishop Arts District in Dallas, Texas. 

DASH (, is a 501C3 non-profit organization with a tradition of supporting the beautification and urban grass-roots development efforts taking place the neighborhoods of Oak Cliff. The DASH initiative was founded in 2009 by “Cliff Dwellers” Chad  A. West and David Sassano as a way to raise money for Oak Cliff organizations.

“David and I are very pleased with the turn-out this year, despite the rainy weather.  We raised more money than ever before, and set a great tone for race registrations to double or even triple next year.  Thank you to our runners, walkers, sponsors, and our volunteers!” said Chad A. West, co-founder of DASH FOR THE BEADS.

The 2012 DASH beneficiary is “Finding Inspired Dog Owners”, or FIDO Oak Cliff, a group of committed volunteers who will create Oak Cliff’s first dog park.

Congratulations go out to the winners of the DASH 5K run who were Kim Rogers-Tracy (women’s division) and Mike Hummer (men’s division).

The 4th Annual DASH FOR THE BEADS is scheduled for Saturday, Feb. 9, 2013 in the Bishop Arts District.  For more information on the DASH FOR THE BEADS 5K Run/One-Mile Walk/Costume Contest/Family & Pet Friendly Festival, please go to

Thanks go out to the 2012 DASH sponsors: MARDI GRAS – Assured Self Storage, Advocate Magazine, Gloria’s, Oak Cliff People, Incense and Peppermints, Golite; CRESCENT CITY – Petropolitan, Oak Farms; THE BIG EASY – Chad West Law Firm, Riskey Business, KNON; CREOLE – Don Tapani & David Sassano, JACK FM, Eno’s, Dallas Voice, Dallas Lite Barricade, OddFellows; BAYOU – Good Space, Dr. Mark Parker & Eric Johnson, Carper Miller, Hattie’s, Dave Perry Miller, Anytime Fitness, Christian Johnson, Hewitt Habgood Realty, Republic Title, National Home Warranty, Robb Puckett – Jenni Stolarski, Bishop Street Market and Grand Bank.

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 Photo: Dash for the Beads 2012 presents its beneficiary, FIDO Oak Cliff, with a check for $7,500 representing proceeds from its Feb. 18 event in the Bishop Arts District of Oak Cliff. (L-R) Aussie, DASH pet participant; David Sassano, DASH co-founder; Michael Reagan, FIDO Oak Cliff co-founder; Catherine Dodge, FIDO Oak Cliff co-founder; Chad A. West, DASH co-founder.

 Publicity: Kris Martin, 214-287-1068,

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