The AT&T Byron Nelson is one of North Texas’ biggest sports attractions and most anticipated social events of the spring. Hosted by Salesmanship Club of Dallas, the tournament has been a premier PGA TOUR event for over 45 years. The AT&T Byron Nelson has raised more than $150 million since its inception in 1968, making it the most financially successful charity event on the PGA TOUR. All proceeds benefit Momentous Institute, the nonprofit operated by the Salesmanship Club for over 95 years. The organization serves 6,000 kids and family members directly each year through mental health and education programs, as well as research and training.